Ballpark Digest

Thursday, Apr 24th

Last update06:05:09 AM GMT

You are here: Minor League News New SWB ballpark, new team branding?

New SWB ballpark, new team branding?

E-mail Print PDF
Scranton/Wilkes-Barre Yankees

A new team name and branding could be in the offing for the Scranton/Wilkes-Barre Yankees (Class AAA; International League) once the team moves to a renovated PNC Field in 2013.

The promise to look at the team name during a period of intense chance came from New York Yankees COO Lonn Trost during yesterday's groundbreaking ceremony to mark the beginning of the reconstruction of PNC Field. 

"Maybe that is the way we should do it not only for the brand, but because that is what the fans want," Trost said after explaining many fans had asked about whether the team's name could be changed in upcoming years.

The team's name has been an issue; the original Red Barons moniker has been surprisingly popular in retrospect, and although the Yankees and Mandalay get points for helping save the team, this is still Phillies territory. So a more neutral name, something with a tie to the area, may fly better.

RELATED STORIES: SWB Yankees, Lackawanna County break ground on PNC Field renovations; Construction begins on PNC Field renovationsSWB Yankees soldPNC Field renovations could begin FridayRenderings released for PNC Field renovationsDetails of SWB Yanks ballpark lease emergeSale, ballpark issues for SWB Yankees settledRose steps down as SWB Yankees presidentRochester puts out welcome mat for SWB YankeesSWB Yankees sale, PNC Field renovations still pendingCould SWB ballpark shift to downtown Scranton?SWB Yankees adopt Empire State moniker for 2012Sale still pending for SWB Yankees; could team depart?SWB Yankees to play as road team for 2012Could SWB Yankees stay in Scranton for 2012?Surprise player in SWB Yankees temporary home: NewarkDecision on SWB Yankees fate delayedOttawa out of running for SWB Yankees -- but in line for affiliated ballNY Yankees making moves with minor-league teams; Corbett OKs SWB ballpark renovation fundsJudge: Lackawanna County entitled to keep ballpark profitsPNC Field funding on holdLuzerne County: SWB Yankees worth at least $25 millionLackawanna County issues RFQ for PNC Field renovationsDebate rages over SWB Yankees saleYanks, Mandalay agree to buy SWB Yankees, unveil ballpark renovationsCompromise on the way in SWB ballpark squabble?Rendell: Clock is ticking on new SWB ballpark financingCounties continue spat; SWB Yankees likely to be sold this weekLackawanna County: In a ballpark bind and madSquabbling could derail new SWB Yankees ballparkPols: Let's not fix up PNC Field -- or sell team to Mandalay, either

----

Share your news with the baseball community. Send it to us at editors@augustpublications.com.

Are you a subscriber to the weekly Ballpark Digest newsletter? You can sign up for a free subscription at the Newsletter Signup Page.

Join Ballpark Digest on Facebook and on Twitter!

Follow Ballpark Digest on Google + and add us to your circles!