The new owners of the Los Angeles Dodgers met the press and made one concrete promise: to improve the fan experience at Dodger Stadium.
Not exactly a groundbreaking or unexpected promise regarding Dodger Stadium: any new owner of the team would make the same pledge. But this one may may actually have some heft behind it. Though Magic Johnson and Stan Kasten have received most of the attention as part of the new ownership group, Guggenheim Baseball Management, a real key member of the team may be Mandalay Entertainment's Peter Guber.
Guber's expertise is in the fan/customer experience. And he knows a thing or two about baseball: though not a party to this deal, Mandalay Baseball Properties is arguably the most successful operator in Minor League Baseball, as the Dayton Dragons (Low Class A; Midwest League) hold the record for most consecutive sellouts in North American sports, and the Frisco RoughRiders (Class AA; Texas League) are renowned for the manner in which fans are wooed and treated. It's not a matter of stupid mascots or loud music: it's a matter of making every fan feel welcome at the ballpark. And that means examining Dodger Stadium game-day operations in extreme detail. From AP:
"But to say that every opportunity won't be looked at of how we can evolve our fan experience, I would not be telling the truth," Guber said. "There is no element that we wouldn't look at."
There is sometimes a bias in MLB circles against their MiLB brethren. Not everything on the MiLB level can scale to a major-league level, admittedly, but lessons in good customer service can certainly come from the Minor League side. The Dodgers could stand to learn from the likes of Bob Murphy and Scott Sonju, and Guber would be smart to bring in some of his Mandalay Baseball Properties hands to provide tips on ballpark customer service and best practices.
RELATED STORIES: New owners take control of Los Angeles Dodgers; Court approves Dodgers sale; Time Warner mulling stake in Dodgers?; Dodgers sale expected to be approved Friday; Dodgers to mark 50th anniversary of Dodger Stadium in tonight's season opener; Reax to Dodgers sale to Johnson group; Kasten, Johnson group to buy Dodgers, Dodger Stadium for $2 billion; The unimaginable emerges: The sale of naming rights to Dodger Stadium; Seven groups still in running for Dodgers; Dodgers sale complicated by McCourt decision to keep land surrounding Dodger Stadium; Torre quits MLB post to pursue Dodgers; O'Malley: I want to bring the Dodgers home; Dodgers lower season-ducat costs for 2012; Jamie to Frank: The Dodgers are yours; MLB to bankruptcy judge: Force McCourt to sell Dodgers or we'll do it later; Weirdness bubbles to surface in Dodgers bankruptcy; Dodgers attendance woes could cost team $27 million; Judge: Dodgers must accept MLB loan; MLB: McCourt not acting in best interests of Dodgers; Dodgers: Selig was unfair toward us; McCourt files for bankruptcy on Dodgers, Dodger Stadium; Selig: No to proposed Fox/Dodgers TV deal; McCourts reach tentative divorce agreement, allowing Frank to keep Dodgers -- maybe; Could McCourt lose Dodgers and keep Dodger Stadium?; Gloves are off for McCourt: Selig has no right seizing Dodgers; Schieffer new Dodgers monitor; McCourt response to Selig: strong words, no lawsuit; Selig seizes Dodgers from McCourt; Stow still in critical condition; No arrests at Dodger Stadium with new security system in place; Dodgers scrap half-price drink promotion; All quiet at AT&T Park last night; Security tight for tonight at AT&T Park Dodgers-Giants tilt; Dodgers up security; will it be enough?; Giants fan severely beaten in Dodger Stadium parking lot; suspects sought; Selig shoots down Fox loan to Dodgers; Messy McCourt divorce takes another turn
Share your news with the baseball community. Send it to us at email@example.com.
Are you a subscriber to the weekly Ballpark Digest newsletter? You can sign up for a free subscription at the Newsletter Signup Page.
|< Prev||Next >|