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Tuesday, Sep 02nd

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Anheuser-Busch joins forces with Cards at Ballpark Village

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Ballpark Village

The St. Louis Cardinals and the Cordish Cos. have a new partner in the $100-million first phase of Ballpark Village, next to Busch Stadium: Anheuser-Busch will launch a bar/restaurant complex.

Under the licensing and sponsorship agreement, Anheuser-Busch will lend its name to a venue that includes a restaurant with German-inspired cuisine, more than 100 national and international beers on tap, live music on a nightly basis, an outdoor beer garden and a rooftop deck with prime views into Busch Stadium.

"Our investment in Ballpark Village is the next chapter in a long and storied history between Anheuser-Busch, the Cardinals, and the city of St. Louis,” said Luiz Edmond, North American President, Anheuser-Busch InBev.  “Not only will Ballpark Village enhance the way St. Louisans enjoy their city, but it will be the first impression many visitors get of downtown.  We’re proud to help bring this vision to life.”

“We are excited to have Anheuser-Busch join the Cardinals and the Cordish Companies as an anchor partner in the first phase of Ballpark Village,” said Bill DeWitt III, president of the Cardinals. “Anheuser-Busch has always been a great partner of the Cardinals and their commitment to this project will strengthen an already-great corporate relationship.

The first phase of Ballpark Village will also be anchored by a Cardinals venue to be called “Cardinals Nation,” an area totaling more than 30,000 square feet and spanning three levels to include a two-story restaurant, a Cardinals Hall of Fame and Museum, and a 300-plus seat rooftop deck with views of the game across Clark Street. The specifics:

  • The Cardinals Nation restaurant will feature a memorabilia-infused space designed by Jeffrey Beers International. Featuring three separate patios, two large bars and unparalleled sports viewing with large flat screen TVs and other multimedia features, Cardinals Nation will allow fans to stay connected to the team well beyond the regular season.
  • Cardinals Nation will also feature the long-awaited new Cardinals Museum, which will showcase one of the largest collections of artifacts in all of Major League Baseball, The Museum will occupying approximately 8,000 square feet within Cardinals Nation.
  • In addition to the museum, the Cardinals will debut a first-ever Cardinals Hall of Fame, providing a permanent home for the official plaques recognizing the greatest Cardinals in the history of the franchise.
  • The Cardinals Nation rooftop seating deck will feature ticketed seats looking into Busch Stadium and will include amenities such as all-inclusive food and beverage, Busch Stadium audio/visual feeds and access to other areas within Ballpark Village. 

At the heart of Ballpark Village will be a central gathering place and plaza known as the St. Louis Live! Entertainment Plaza.  St. Louis Live! will feature a world class audio-video presentation including a 40-foot diagonal LED screen above a stage, providing St. Louis sports fans with on one of the best sports viewing experiences in the country.  

The construction of the approximately $100-million first phase of Ballpark Village is expected to get under way later this year following a public approval process and will include the development of more than 100,000 square feet of retail and entertainment space on two plus blocks along Clark Street just north of Busch Stadium. It will sit on the site of the former Busch Stadium.

Image courtesy of the St. Louis Cardinals.

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