Though there are some loud voices speaking out against the new branding for the Reading Fightin Phils (Class AA; Eastern League), the brand is a success where it counts, setting sales records at the team store.
According to the team: "Our merchandise sales since the announcement will be the highest two-day non-game day merchandise sales in our 46-year franchise history. Our team store has been very busy from Saturday until today and we look forward to the continued support of our passionate fan base."
A nice little counterpoint to a story we ran earlier, giving space to the folks complaining the loudest about the change from the Reading Phillies to the Reading Fightin Phils.
RELATED STORIES: Reaction to Fightins not exactly positive; New for 2012: Reading Fightin Phils; Controversy swirls around R-Phillies rebranding; New for 2013: The Reading Fightin' Phillies?; R-Phils to change team name
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